So why do tech journalists never take industry "gurus" seriously?
Here's the thing: if you have a real job* and are at the sharp end of technology R&D and innovation, then we want to hear from you. Unfortunately, the majority of "gurus" don't have real jobs – their only vocation is travelling the world being a professional guru.
(*Sorry, to any academics out there but unless you work in a seriously boffin-intensive field – science, engineering etc – then you too also don't qualify as having real jobs.)
If you can walk the walk then we are happy to listen to you talk the talk. But, if you are just talk, talk, talk, then you are not a guru, you are just a consultant flogging your services, latest book, report or whatever.
Incidentally, "gurudom" is not a status you can confer upon yourself. You are only a guru if other people say you are – and those "other people" do not include your mother or your publicist!
If someone were to publicly announce that they were "beautiful" or "charismatic," we'd all laugh at their deluded vanity. The same applies to self-annointed gurus.
As for "social media maverns" and "LinkedIn ninja"... pass the sick-bag Alice, as the great newspaper editor and columnist John Junor would have said.
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