the problem with focus groups

"The correlation between stated intent and actual behavior is usually low and negative," HBS Professor Gerald Zaltman wrote in his classic textbook, How Customers Think. Year ago I took Zaltman's class as a student and it made an impact on me.

PART 1 : Cannes Lions 2017 - media creativity, artificial intelligence and some legal industry take-aways. Oh, and a €32 chicken sandwich. [WITH VIDEOS]

(with a heartfelt thanks to staffers Catarina Conti and Silvia Di Prospero) In Part 1: an overview of the event and the changes in the media/advertising industry, with some cool videos ...

United Airlines, "the bureaucratic voice", contracts of carriage and airline economics (PART 2)

Posted on by in Brain droppings David Dao, the now famous United Airlines passenger, For Part 1 of this post which are comments on "the bureaucratic voice" click here In Part 2 below, some comments on "contracts of carriage" and airline economics Oh ...

United Airlines, the bureaucratic voice, "contracts of carriage" and airline economics (PART 1)

Posted on by in Brain droppings David Dao, the now famous United Airlines passenger, forcibly removed from a United Airlines flight Herein some comments on "the bureaucratic voice", with comments tomorrow on "contracts of carriage" and airline economics 13 April 2017 (Moscow, Russia) - It has been a challenge trying to keep up with the string of changes and reversals over the now infamous United Airlines flight in which members of Chicago Aviation Security forcibly removed David Dao, a customer who refused to give up his seat when asked, who ended up bloody and dazed after the encounter.