A commercial cartoonist I follow – Tom Fishburne aka The Marketoonist – recently published a post on the concept of the Creator's Code. (This was devised by Hiut Denim & David Hieatt – here's a link to Tom's post + see graphic)
The aspects that interest me the most are
Point #5: Chase the work, not the money. The money will come in time.
And Point #9: There are no short cuts. Do the work! (If I was being picky I'd also amend #10 to read Great Green Tea Helps.)
But seriously... Points #5 and #9 are the ones most people get wrong – and in the case of #5 usually get the wrong way around and focus entirely on chasing the money.
In both instances the killer factor is short-termism aka instant gratification – unrealistic expectations – looking to make a quick buck.
I've seen this with magazine and website publishers (I've been the launch editor of a number of titles) and software businesses/startups. Let me explain...
With publishing, the way you shouldapproach a new magazine launch is to focus on generating insanely great content – which will then attract readers. And this in turn attract advertisers and their money.
Sadly too many publishers approach the project from the opposite direction: "Oh look, here's an industry niche with an untapped marketing budget, let's get ourselves a slice!"
So they fill the zine or site with advertorial (sponsored copy or whatever else they want to call their pay-to-play model) that keeps the advertisers happy – and they will certainly never dare run stories remotely critical of their advertisers.
But then they are surprised when nobody reads the publication (readers aren't stupid) and they subsequently lose the advertisers. Add in the way many publishers set unrealistic targets for new publications and 12 months later you see the publication being quietly buried.
With software companies the situation arises when they are trying to expand into new market but, once again, they want to do it in a hurry. So, they spend a shedload of money on advertising (usually in the wrong places) and sponsoring events (usually the wrong events) and then are surprised to discover, 12 months later, that they are not market leaders. Like unsuccessful publishers, they then pack their tents and slink away into the desert.
With startups, the problem is usually outside investors who have unrealistic expectations that the business is going to be The Next Big Thing and pull the financial plug before it ever has been given a proper chance to thrive and succeed.
These are all long-term commitments. There are no short-cuts, you have to do the groundwork. You have to get the basics right and then you will reap the financial rewards.
Anything else is folly. Short-termism is the enemy of creative innovation and promise.
Here to inform and entertain you with tales of geek, folklore and the weird. "Fun and high strangeness" is how one reader described it. Prone to sarcasm.
Curated by Reuters correspondent and barrister turned writer, podcaster, editor, award-winning tech journalist and sometime werewolf hunter Charles Christian. The site also has links to Charles Christian's books and latest reviews plus his Weird Tales Radio Show.
Charles was born a 'Chime Child' with a caul – according to folklore, being a caul-shrouded chime-child means he can't drown at sea but he can see and talk to ghosts and the Fae (faerie folk) without fear of coming to harm. Superpowers he's so far never needed to use.
Weird Tales Radio Show now goes out on syndication across 36 FM & internet radio stations, as well as all major podcast platforms plus Spotify, Mixcloud, SoundCloud, TuneIn Radio, YouTube, RSS & Amazon Music.
Click the <Play> button below to hear the latest show. Follow this link Weird Tales Radio Show to access archive.
Tel: +44(0)1986 788666
Tel/Txt: +44(0)7786 738172
"Charles Christian... a man of paranormality" ...Howard Hughes, Talk Radio UK
"A great witty intelligence in the world. We need more CC and less monkey-brained politicians" ...Julia Bohanna
"Just found the show, absolutely love it. Will be tuning in regularly and catching up."
"I host a daily morning show in Las Vegas and I like your shows very much. I love the way you pace your voice and thoughts is fantastic and you have a way of making your guest interviews sound more like conversations. Just wanted to let you know" ...Clay Baker
"The ever wonderful Charles Christian and his Weird Tales Radio Show"...Into The Portal Podcast
"The Master of Mysteries & Folklore" ...Fantasy Radio UK
"The witty and knowledgeable Charles Christian."
"We poled our fans on their favorite podcasts and that's how I heard of Weird Tales Radio. You are well loved by the geekiverse, and fans of folklore history and monsters!"
"Charles Christian is really out there cool."
"Check out Urban Fantasist for more fun and strangeness."
"Charles Christian defiantly makes my world a brighter, funnier place."
"Wonderful show tonight full of all the usual delights we've come to expect."
"The legendary Charles Christian at his eclectic best... his insight and humour alone make this a must-read blog."
"Charles Christian is my inner spirit animal, thank you for making me laugh."
"You always make me laugh! Thank you for brightening my day with your dark humour."
"the funny, wonderful and slightly cantankerous Charles Christian"
"Carlsberg don't make clients, but if they did... they'd be Charles Christian"
"His tech journalism is always witty. He has a talent for pricking the overblown claims of suppliers."
"Charles Christian does awesome!"
Charles Christian's Books
Copyright © Charles Christian
& WordsandVision Limited 2021
Powered by green tea and pink wine
Tel: +44 (0)1986 788666
Tel/Txt: +44 (0)7786 738172
Contact Address: Oak Lodge, Darrow Green Road, Denton, Harleston, Norfolk IP20 0AY, United Kingdom