Those of you who follow my Twitter feeds will know I have a curmudgeonly love/hate relationship with the tech PR industry. At the heart of it lies the fact the press and the PR industry have wildly different agendas.
For the PR, everything their company (if they are in-house) or their clients (if they are with an agency) does is THE MOST IMPORTANT THING IN THE WORLD – until of course the next time they do the most important thing in the world.
For the tech journalist, the most important thing is their readers. Journalists (like all writers) want people to read their stuff – and the best way to do that is to inform and entertain their readerships.
Readers, for their part, are not going to be informed or entertained if all they see are endless good news stories about the same bunch of companies. Not least because readers (in their capacity as consumers of tech) may have had distinctly bad experiences with the PRs' clients.
Add in the fact that even in specialist, niche vertical markets there may be dozens, if not hundreds, of players, to focus on just those whose PRs squeak the loudest and most frequently, would result in an unbalanced news coverage that is a disservice to readers.
It's all a question of balance and different agendas.
New Weird Tales Podcast
Episode #34 - 20th September of the Weird Tales Radio Show podcast (available on iTunes, Spotify etc) contains part two of our interview with Brendan Keane on Celtic Revivalism, the Occult & the Irish Dimension. We look at the surprisingly recent origins of English church Harvest Festivals and the curious folklore of Chalk Back Thursday. And Inanna Arthen offers a handy guide to North American Neo-Pagan & Wiccan resources, including books and websites.
Follow this link to access all episodes of the Weird Tales Radio Show podcasts. The page also contains links to all our other podcast platforms. Click the player button below to hear latest show.
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